Alleycat Sponsor Profile: HELL YEAH!

Hell Yeah! is the clothing brand of Juliet 'first lady of fixed gear' Elliott, she says:

"I make a new shirt every now and again and i have to sell most of them before i can afford to get the next ones made." (Text from Wah Magazine)

Juliet is a lady that needs no introduction and I don't think Hell Yeah! really needs one either, if you haven't seen the tees already then you need to remove yourself and your bike from under that rock, yo. If you wanna support a (at present) small scale project that is 100% centred around fixed gear culture then Hell Yeah! is a bloody good place to start, you'll get a cool design that is really limited in quantity, much better than waiting for the inevitable 'sequinned fixie t-shirts' that Topshop will be bossing out at any second!

Hit up the designs below to visit the site and buy buy buy!

Alleycat Sponsor Profile: HOWIES

I'm sure you have heard of howies, if not then here is a teeny bit of what they are about...

"A higher quality product will invariably last longer. It will keep on performing as it was designed to for longer before it finally needs replacing. And so over its lifespan it will have consumed less valuable resources than an inferior product that will have been replaced many times.

That's why we make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time."

…That barely scratches the surface of what howies stands for so click here for more about them. It's great to have a successful Welsh company supporting the race, I had a chat with Tim on the phone and he was really into it and up for organising more events in the future. howies are all about producing clothing and accessories from the absolute best quality materials that have a reduced impact on the environment, you won't find anything made in sweatshops that will fall apart in a few months, you'll likely grow out of your howies clothes because of a big fat old mans/ladies belly before they wear out! I have a bunch of catalogues to dish out on the day, make sure you get one because there's plenty to read in there and you should be supporting brands like this. Clickity click the pix, you know the drill...

Alleycat Sponsor Profile: HUNTING LODGE

Hunting Lodge is a store/gallery based in Oslo, Norway:

"…selling exclusive designer led products from around the world. The direction of the store has its roots in contemporary street-wear. The main product will be clothing, which will be complemented by art, books, toys and accessories. It intends to be a platform for new and established artists, show casing work through exhibitions and products. "

Sion hooked up the sponsorship in this case, as far as I know the dudes are from Wales and he knows them. It's fairly unlikely that you are gonna pop over to Norway to go to the shop but they have tonnes of cool stuff in their web store. They stock real designer gear, the kind you get in that London, it's killer stuff. Tees, sweaters, hoods, sunnies, shoes, shirts, trousers, they've got the lot. A few of my faves are below, click on them to go to the website!

Alleycat Sponsor Profile: PRENDAS CICLISMO

Prendas Ciclicomo is a great online shop selling cycling clothing and other essentials, they say:

"We consider ourselves to be clothing specialists focusing on the unique, the stylish and the most practical items which will work for you, the rider, whether leisure, weekend warrior, commuter, clubman or racer.

All of the people involved in our organisation are keen experienced riders with a passion for the sport. We only sell items that we would be happy to use ourselves and consider it to be good value for money. "

I remember when I first found the Prendas website, I was looking for cycling caps and came upon the mother load. They must have the best selection of classic and new cotton caps available in the world. If you want a cap (and you should want one cause they are just the best thing ever) then just go to Prendas, don't waste your time Googling and forget about eBay, they have the cotton cap market on lock down, huh.

Below are some of my faves, they have millions more as well as jerseys, jackets, gloves, shoes, socks, sunnies and this calendar :-p Click the pix below to go to the site you crazy cats!

Alleycat Sponsor Profile: CANTGOSLO

Cantgoslo is a clothing brand from Manchester (home of The Fall, the greatest band of all time!) aimed at fixed gear riders. Here's what they have say about themselves:

"chris drinks guinness and likes campy
nasty drinks sierra nevada and likes njs stuff

sometimes these guys help us out:
charlie tries his best to keep us on the straight and narrow and likes all bikes
dangeruss drinks lager beer and likes doing bar spins
dave10 drinks lambrini and likes riding very fast
liam og drinks lager beer too and likes riding on rollers

none of us can rollerblade"

I sure am glad to hear that they are non-rollerbladers cause I'd have to return their prizes if they were! At the mo they have 5 designs up for grabs including the awesome Love Park one. Click on any of the designs below to go to the new website...